News sources in Detroit are saying that the organizers of the North American International Auto Show, otherwise known as the Detroit Auto Show, are planning to move the event from its traditional January date to sometime in June starting 2020. The schedule change may also come with a name change, the sources say. An official announcement from the Detroit Auto Dealers Association (DADA), the organizers of the event, is said to be forthcoming this month.
The move is designed to help the event remain relevant, as several major car brands have been skipping the show for the last couple of years. For the January 2019 event, a few of the prominent names that decided to pull out include BMW, Mini, Mercedes-Benz, Audi, Porsche and Mazda, among many others.
DADA has reportedly been contacting automakers and other stakeholders in an attempt to get them to support the move to June, citing advantages such as outdoor venues (which are impossible in Detroit’s frigid January weather), the Motor City’s blossoming revival, and the event’s close proximity of the New York Auto Show in April, which should help the Detroit Auto Show pull in a large crowd if the schedule change were realized.
DADA representatives relayed to the local news that their official announcement will be on July 24, and there will be no further comment until then.
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