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‘PUA Academy’ FB page slammed for sexual discrimination, normalizing rape

‘PUA Academy’ FB page slammed for sexual discrimination, normalizing rape

“Smooth”, said to be the CEO of PUA Academy, surrounded by women. Image: Twitter/@kelasalvador


A Facebook page called “Pick-Up Artist (PUA) Academy” recently went viral in the realm of social media — and for negative reasons — with netizens crying foul over its problematic philosophy.


The PUA Academy is a collective of men who, together, learn skills in modern dating, such as building confidence, how to approach women and tips on getting laid, with organizers setting up workshops and bootcamps in the metropolis to “educate” other men.


The PUA Academy seemingly takes after “The Game: Penetrating the Secret Society of Pickup Artists“, a book written by Neil Strauss in 2005 which talks about the secret society of “pick-up artists” or men who do the “picking-up” of women. The concept treats modern dating as a “game” to be played and won, using various gaming terms such as “Field” (public space), “Set” (a group of people), “AA” (approach anxiety), “Field Report,” among many others, to get to their “Target” (the women they intend to seduce). 


A video of PUA Academy CEO, who is only known by the alias “Smooth”, has been circulating around Facebook via the uploading of a certain Marlina Santiago Carlos on Monday, April 2.


Smooth is a self-labeled “Relationship Expert & Dating Coach.” In one PUA workshop subject of a video clip gone viral, Smooth was found telling an audience of men, “‘Pag sinabi niyang, ‘Wag mo kong hawakan’ depende din yun. May mga girls na pakipot, gusto nila ‘yung mga dominant guys, para ‘yung guilt nasa ’yo, hindi nasa kanya.“


(When she says, “Don’t touch me,” that depends. There are girls who play hard-to-get. They like dominant guys, so the guilt would be on you, not on them.)


Smooth added, “Parang, ‘Bakit ganun nagbigay kaagad ako.’ Mas maganda kung ikaw yung may kasalanan na parang, ‘Finorce mo kasi ako kaya may nangyari,’ mga ganun, right? Kaya gusto nila nagpapa-force.”


(It’s like, “Why did I have to give in too soon?” It’s better if you’re the one at fault, like, “You forced me, that’s why something happened.” Right? That’s why they like to be forced.)



Apart from Smooth’s workshop video, screenshots of the various men’s exchanges in the PUA Academy page were recently exposed by youth activist group “Youth Against Sexual Harrassment” on Facebook, laying bare the comments and stories of the men on their “Lay Reports,” with some of them detailing how they were “successful” with their targets by writing overly-descriptive posts of their encounters, as well as posting nude pictures of them touching and having sex with women. 


The PUA Academy Facebook page has been deactivated, while the YASH Facebook page has since been taken down after being reported by the men of PUA Academy. It almost seems like a fruitless attempt, however, as screenshots — also called “receipts” — continue to be circulated online as warning to the public.


A certain Lorenz De Leon was found sharing the post of a woman named Paula Daniella Valbuena, and her exposé about PUA Academy, with De Leon calling her a “stupid girl” who is exploiting their “art.”


As the posts went viral, many of the men were found asking each other in the comments section what they should do, with a certain Eryok Maquilang saying, “Don’t worry, after 1 month or less, everything will be ok.”  


A certain “Exodus Pua” also commented, telling his “bros” to fix their inner game. “Girl always act like they are the victim and you can’t change that.”


‘PUA Academy’ FB page slammed for sexual discrimination, normalizing rape

Image: Facebook/Youth Against Sexual Harassment (YASH) via Kriselle Cartalla


‘PUA Academy’ FB page slammed for sexual discrimination, normalizing rape

Image: Facebook/Youth Against Sexual Harassment (YASH) via Kriselle Cartalla


‘PUA Academy’ FB page slammed for sexual discrimination, normalizing rape

Image: Facebook/Youth Against Sexual Harassment (YASH) via Kriselle Cartalla


‘PUA Academy’ FB page slammed for sexual discrimination, normalizing rape

Image: Facebook/Youth Against Sexual Harassment (YASH) via Kriselle Cartalla


Meanwhile, it’s noted that before the whole affair blew up, Smooth, CEO of PUA Academy, took to Facebook last March 20 to address the criticisms. Smooth defended the goals of PUA Academy, as it is a means “to help guys not to experience what I experienced with my ex-wife.”


PUA Academy has been running for about a decade now and, as per Smooth, “10 years of helping guys how to be a better and finer man, how to attract women in the right way, how to have friends, how to socialize, how to find the right one for you because I still BELIEVE IN LOVE after all the depressing occurrence in my life.”


‘PUA Academy’ FB page slammed for sexual discrimination, normalizing rape

Image: Twitter/@kelasalvador


Smooth’s attempt at an explanation, however, did not have its intended effect, as the criticisms hurled at PUA Academy’s way did not falter. 


As of this writing, numerous netizens have spoken up about the issue, and is thus far still a heated topic on Twitter and Facebook. What the men of PUA Academy call “art” was condemned by its critics as sexual harassment, sexual objectification and a perpetuation of rape culture, behaviors that affirm society’s prejudices towards rape victims and women. 


A certain Kela (@kelasalvador) was one to take to Twitter last April 1 to denounce PUA Academy, and call them out for their victim blaming: “Talk about victim blaming. This is exactly why victims of sexual harassment and rape are afraid of coming forward. Your vision and mission are purely grounded on female sexual objectification. #PUA Academy.”


“You cannot reduce women to simplistic conquests that consist of strategies and game plans,”a certain Cai (@thecolor_teal) tweeted last April 4: “The actions and the mere existence of PUA Academy is a mockery of the diversity, intricacy, and depth that characterize the women in our society. Shut them down.”


Thus far, both the PUA Academy Facebook page and Smooth’s account are still deactivated. JB


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